The Descarga Review
Old Love Dies Hard CD
The Boogaloo Assassins’ mission is simple: bring la gente a funky good time, Latin-soul style. Formed in Los Angeles in 2007, the Boogaloo Assassins are the West Coast’s modern answer to New York City’s Latin music explosion of the late 1960s. Heavily indebted to the classic sounds of Spanish Harlem, Los Asesinos serve up their own late 1960’s style salsa and “Latin Boogaloo”, best described as a raucous fusion of American R&B with Cuban rhythms, sung in both English and Spanish. Perfect dance music for a Friday night, the Assassins are known throughout Los Angeles/OC for their packed, high-energy live shows.
Boogaloo Assassins long-awaited debut CD “Old Love Dies Hard” is 7 cuts of old-meets-new salsa, boogaloo, and Latin-soul. Taking inspiration from groundbreaking artists of NYC’s latin music explosion of the 1960¢s, “Old Love Dies Hard” reinterprets and creates classic Latin dance music perfect for today’s dancefloor. Singles such as “Mi Jeva” (featured in feature film Celeste and Jesse Forever) “No No No” (a classic reimagining of the blues/reggae classic) and straight-latin-Boogaloo-meets-the-Beach-Boys romp “Do You Wanna Dance” are 3 of the disc’s highlights.
"When I first heard the Boogaloo Assassins, I was floored that a Los Angeles group hadn't just nailed the sound of boogaloo but also embodied its mixed heritages. The Assassins span not only the diversity of multiracial L.A. but musical tradtions too, be cumbia, ska, jazz, and of course, soul. Just as the original boogaloo masters honed their craft in the ballrooms before committing their sound to record, the Assassins have patiently sharpened their skills through countless shows over the last five years before releasing this, their debut recording. They've already outlasted almost all the pioneering Latin soul bands that were their inspiration; here's to their continued success and vibrancy as they keep the boogaloo spirit alive for the Southland and beyond." (Oliver Wang, NPR, Vibe)
Very Highly Recommended.
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